Carton of the Year
Moët & Chandon
Twinkle BoxOfficial name of entry:Moët & Chandon
Twinkle BoxEntrant: Carton Converter:Van Genechten PackagingBrand Owner:MHCSStructural Designer:VG AngoulêmeGraphic Designer:MHCSCartonboard Manufacturer:Stora Enso, Mayr-Melnhof Karton
The idea was to create an isotherm packaging for the Diamond Collection of Moët & Chandon. The Twinkle Box keeps the bottle of champagne chilled for up to two hours, preserves the freshness and the exceptional qualities of the contents. The solution by Van Genechten replaces conventional metal or plastic bottle coolers. The graphic design and structural form are in perfect harmony. Two grades of cartonboard with metalised surfaces were laminated for production. The packaging is supplied flat and is easy to erect and fill.
The Twinkle Box only covers approximately two thirds of the bottle – a novelty in the world of champagne. The diamond pattern makes the packaging unmistakeable, and the distinguished ribbon for carrying conveys an air of casual chic. The champagne can be poured directly, the bottle remains in the chilled box. Quite simply the perfect refreshment for a summer garden party – or as a gift for glittering moments.
Beverages in general and champagne in particular are fiercely competitive markets and packaging can help greatly in providing on shelf appeal. This carton breaks the traditional mould as it is much shorter than conventional champagne packs and the neck of the bottle is on display whilst the carton encloses the lower half of the bottle to provide security and shelf appeal. In addition the carton can be stored in the refrigerator and, being insulated, will help keep the bottle cool once it is taken out. A quality appearance, high quality print and finishing and the new style construction come together to provide an excellent carton that will attract consumers at the point of sale so giving this brand stand out in a crowded market.