Biercée Gin

Name of Entry:
Biercée Gin
Entrant: Carton Converter:
Smurfit Kappa Van Mierlo
Brand Owner:
Distillerie de Biercée
Structural Designer:
Peter Vervecken, Smurfit Kappa Van Mierlo
Graphic Designer:
Pat Lefebvre, Coconuts
Cartonboard Manufacturer:
Mead Westvaco GmbH
Emotional intelligence

Biercée is a Walloon distillery well known for its fruit distillates. The two owners, Christophe and Pierre, combined their different personalities to create an exceptional product which perfectly reflects this polarisation: modern and traditional, angelic and demonic, fresh and conservative.
This was quite a complicated task for packaging and so surprising to reach a simple solution. The soft tactile surface – an idea proposed by Smurfit Kappa Van Mierlo – conveys a feeling of gentleness and creates immediate empathy between product and customer. The graphic designer added a highly attractive design with black and white diamonds– as homage to the classic harlequin dress.  UV varnish applied at different points, highlights the contrast between soft and hard. Inside, the packaging is coated with anti-slip varnish.
This carton enabled Biercée to enter new markets: high-end gastronomy and export markets in France, the Netherlands and Germany.

Jury comments

A deceptively simple pack that clearly demonstrated that even in a highly competitive market, simplicity can be very effective. In a striking black and white design, the glued sleeve fitted over a plain bottle and was immediately attractive and enhanced the look of the product. In addition the cartonboard had been printed on the reverse so that information could be read “through the bottle”. Attraction at the point of sale is very important in the beverage sector and this design would look different on shelf and so would, the Judges felt, attract attention, as it was so different from most other beverage cartons.


Illuminated packaging for “Bombay Sapphire”

Name of Entry: Illuminated packaging for “Bombay Sapphire”
Entrant: Carton Converter: Karl Knauer KG, Rox Asia Consultancy Ltd.
Brand Owner: Bacardi
Structural Designer: Karl Knauer KG
Graphic Designer: Webb deVlam
Cartonboard Manufacturer: Tullis Russel
Shining example
Presumably the world's first freely available packaging with printed, active lighting on the carton surfaces has to date reached unrivalled awareness levels at the POS – and with a precision which can probably only be achieved on cartonboard.

Twinkle Box

Name of Entry: Twinkle Box
Entrant: Carton Converter: Van Genechten Angoulême
Brand Owner: MHCS
Structural Designer: VG Angoulême
Graphic Designer: MHCS
Cartonboard Manufacturer: Stora Enso, Mayr-Melnhof Karton
Twinkling diamond
The Twinkle Box keeps the bottle of champagne chilled for up to two hours and preserves the exceptional qualities of the contents. This packaging is unmistakeable and the distinguished carrying ribbon conveys an air of casual chic.

Venus Bag

Name of Entry: Venus Bag
Entrant: Carton Converter: Van Genechten Angoulême
Brand Owner: Les Vignerons d'Alignan-du-Vent
Structural Designer: VG Angoulême
Graphic Designer: Agence Oscite
Cartonboard Manufacturer: Stora Enso, Billerud Korsnäs
Sex appeal
The witty concept was created by women for women: a hand bag made of sustainable cartonboard in a trendy design encloses  Rosé wine as a Bag-in-Box. With a useful extra: a compartment for accessories – from a glass to a scarf …