Carton of the Year
Alibi Toque PralinéOfficial name of entry:Alibi Toque PralinéEntrant: Brand Owner:Jacquot Confiseur - FranceCarton Converter:A&R CartonStructural Designer:A&R Carton GMBH - Plant FrankfurtGraphic Designer:Coconuts - FranceCartonboard Manufacturer:Stora Enso
This carton was considered by the judges to be an exemplary piece of packaging. The shape reflected the shape of the hat, or toque, worn by a confiseur and the use of embossing and varnish gave the carton the feel of the fabric used to make the hat. The elegant graphics, the simple opening and closing and the tapered structure all came together to provide an eye catching and supremely elegant carton containing chocolates made in the same shape as the carton. A truly excellent carton.