Carton of the Year

Winner

  • carton-award-image 240648
     

Friskies Kit Nature
Bird House

Official name of entry:
Friskies Kit Nature
Bird House
Carton Converter:
Mayr-Melnhof Packaging
Brand Owner:
Friskies Italia
Structural Designer:
Mayr-Melnhof Packaging
Graphic Designer:
Friskies ltalia
Cartonboard Manufacturer:
Mead Coated Board

The Kit Nature Friskies bird food dispenser consists of a single carton suitable for filling on standard packaging lines. The carton can easily be turned into a bird house with landing platform and shelter. This process also reveals the bird food. The product was produced from solid unbleached sulphate board, water resistant and 100% recyclable. The surface was printed in 4 colours to give a wood effect and was lacquered to protect against moisture and rain and enhance the durability of the product under changing weather conditions.

Jury comments

A real innovation. The product convincingly demonstrates how new functional properties can be achieved by cartons. The product opens new markets, demonstrates ‘fun’ and increases brand awareness and brand loyalty. The pack not only helps to sell, it also helps to use and apply the product it contains. The carton is a clever combination of good structural design, proper engineering and economical use of material. Ease of gluing, moisture resistance, a pleasing and simple appearance, and an attractive ‘eco-purpose’ were additional qualifications justifying the overall award in the opinion of the jury.