Carton of the Year

Winner

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Baileys Irish Cream

Official name of entry:
Baileys Irish Cream
Carton Converter:
Lawson Mardon Carton
Brand Owner:
I.D.V. Ireland Limited
Structural Designer:
Lawson Mardon Carton
Graphic Designer:
SMS Design Alliance
Cartonboard Manufacturer:
Iggesund, Mayr-Melnhof Karton, Henry & Leigh Slater

Very attractive cartons: gift carton for top-quality spirit

Modern design, using its appeal to try to win over new young purchasers. This aim is successfully achieved through an excellent printing, laminating and embossing technique. The dominant features are the gentle transition between shades, light refraction and clear representation of the world-famous mark, underlined by the corresponding embossing of the board, while the bottle itself is shown only as a soft image in the background. The sample presented highlights the possibilities still to be found in printing technique and surface treatment.

Use of a combination of strong boards instead of corrugated board.