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2013-10-29

The slower you move, the faster you die!

The slower you move, the faster you die!
This was how David Bosshart, head of the renowned Duttweiler Institute, introduced his presentation at the "25 Years Pro Carton“ event at the ECMA Congress in September in Dubrovnik. He painted a most enlightening scenario of current behaviour patterns and future desires. Pro Carton asked him how this relates to packaging.

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2013-09-19

The sustainability of packaging in the retail trade

The sustainability of packaging in the retail trade

Guido Fuchs is Project Manager Sustainability at the Coop Genossenschaft in Basel with a focus on sustainability in the non-food segment, the sustainability of packaging, recycling and waste. As an expert on sustainability in the retail trade he has made a name for himself well beyond the borders of Switzerland. Pro Carton spoke to him about his objectives.



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2013-07-04

The Future is Bright!

The Future is Bright!

This was the motto of this year's ECR Congress in mid-May 2013 with a focus on four topics: shopping experience, supply chain efficiency, sustainability and nurturing talent. With this broad spectrum, the organisers of the programme certainly scored full marks. The result: over 600 participants from 30 countries. Pro Carton has been involved as a partner for many years now. Here are the highlights.


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2013-06-03

Simplify and Surprise!

Simplify and Surprise!

In his first life, Lars Wallentin was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik or KitKat. Today, he is a reference for many young marketing people. His device which clearly comes through in his teaching can be summarized in the three words: simplify, surprise and synergies. Pro Carton talked to him about what cartonboard and carton manufacturers should do, about the packaging supply chain and communication on packaging.


 


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2013-04-29

Battle of the shelves

Battle of the shelves

Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.



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2013-04-29

What makes packaging successful?

What makes packaging successful?

The international Institute Stratégir focuses on the most realistic possible testing of the two lives of packaging: on the shelf and at home with the user. Pro Carton spoke to Managing Director Line Kerrad on the numerous tasks packaging has to fulfil.



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2013-04-02

Structures that pay dividends

Structures that pay dividends
Structural design is not only useful for the presentation of premium products. It can improve both the usability of the packaging as well as its sustainability. ”Consumers are grateful when they see that someone has taken their needs seriously“, says Olaf Barski of Barski Design. Pro Carton interviewed him.

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2013-02-22

Cartons are unbeatable in the long term

Cartons are unbeatable in the long term
In this interview, Roland Rex, President of Pro Carton, is absolutely convinced that packaging made of cartonboard will be even more successful in future than it already is today. Growth is the order of the day, not only in the coming years but also the distant future - cartons unite communication competence, convenience and sustainability: exactly what brand owners and the retail trade need most in future.

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2012-10-30

Strategic packaging with Packvertising

Strategic packaging with Packvertising
"Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. This is where packaging has to provide the relevant and distinguishing rewards", says Dr. Christian Scheier, Managing Director, decode Marketingberatung. Pro Carton interviewed him.

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2012-08-29

The finalists of the Pro Carton/ECMA Award 2012!

The finalists of the Pro Carton/ECMA Award 2012!
We can already present the finalists of the 16. Pro Carton/ECMA Awards. This year was the first time that entries were not limited to members of Pro Carton but were open to everyone in the supply chain – designers, manufacturers, the trade and brand owners. As a result, the finalists include prominent participants such as the brand "Yes. Naturally" Green Packaging (REWE) and designers such as Bandke Consulting or the Agency Bamberg. The winners will be presented on 20 September at the ECMA-Congress in Copenhagen. Do you have a favourite?

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2012-07-12

A plea for packaging

A plea for packaging
Frank Rehme, Head of Innovation Services at Metro Systems GmbH, sees shopping experience as the key for the future of the stationary trade. He propagates the further development of the Shopper Experience and the emotional component of its central element: the packaging. Pro Carton interviewed him during the ECR Congress in Brussels.

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2012-02-21

Positive outlook

Positive outlook
Packaging made of cartonboard has excellent prospects for the future, says Roland Rex, President of Pro Carton, in an interview. And he has convincing arguments: recently cartons have amply demonstrated their innovation potential. For example, with regard to digital media. And cartonboard is virtually unbeatable in terms of utilising resources. We spoke to the President of Pro Carton in February on the markets and the future, the supply chain and consumer expectations in 2012.

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2012-01-30

Scenario 2012

Scenario 2012
One megatrend has dominated this decade: the digitalisation of marketing communications. At present many of the applications are still stand-alone, but they may well be linked in future. In addition to digitalisation, the other two major trends in 2012 will be: discounts and sustainability. A scenario for 2012 for the packaging industry, compiled by Pro Carton.

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2011-12-21

A Fan of Cartons

A Fan of Cartons
Born in Sweden, he was, during almost 40 years, responsible for the development of creative design solution for strategic brands of Nestlé: Lars Wallentin. “For those of you who are afraid to design good packaging – this book was made to give you the courage”, he says. And, little to our surprise: he is a fan of cartonboard packaging.

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2011-10-25

Interview with the new Chairman of ECMA

Interview with the new Chairman of ECMA
Andreas Blaschke is the new president of ECMA (European Carton Makers Association). Despite the difficult economic environment, he sees significant opportunities for cartonboard and cartons—due to the facts that they are sustainable and have significant innovative potential. We spoke with him about the future of the carton industry, his plans for ECMA and the collaboration with Pro Carton.

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2011-10-25

The Origin of Brands

The Origin of Brands
Under the title "The History of Brands," Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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2011-08-31

A single standard for all

A single standard for all
The international standards organisation (ISO) is presently working on the new standard ISO 14067 for the CO2 footprint of products in order to quantify and publish the greenhouse gas emissions of products and services as a worldwide standard. In Vienna, Pro Carton President Roland Rex and Univ.-Prof. Dr. Wolfgang Wimmer, Technical University, Vienna, and the co-convenor of the ISO 14067 working party, Dr. Klaus Radunsky, met to discuss developments on the upcoming CO2 footprint of products. Pro Carton is convinced that the new standard will help to position cartonboard even more as a sustainable material for packaging. The CO2 footprint of products determines the total amount of greenhouse gas emissions which can be attributed to a product during its entire lifecycle. A final document is expected by the middle of 2012.

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2011-08-01

Pro Carton/ECMA Award 2011: interest keeps growing

Pro Carton/ECMA Award 2011: interest keeps growing
In 2011, companies from 15 European countries participated in the Pro Carton/ECMA Awards. At 114 entries, the number of entered packaging concepts was the second highest ever. The finalists will be announced during the ECMA Congress in Barcelona from 14. - 17. September 2011, and together with the finalists, the winners will be honoured at the Pro Carton Congress in Düsseldorf in the spring of 2012.

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