Cartons Enhance Consumer Security and Brand Protection
As well as playing a role in safeguarding pharmaceuticals, anti-counterfeiting systems on cartons can also protect other goods in the supply chain for brand owners and retailers and help to ensure that consumers buy authentic products.
Covert and counterfeit resistant authentication technology can be printed onto a carton using in a QR code or a barcode. The same code scanned simultaneously in different locations would alert the brand owner to counterfeiting activity.
In the carton production process, new digital cutting and creasing systems have the ability to partially cut and crease elements which are unable to be replicated on another system.
Also in the carton production process, invisible printing or taggants mixed into the ink formulation can be integrated into standard printing processes, which can be authenticated with a smart phone.