The goal of the three “Ps” of packaging: protection, promotion and performance, is to combine to create an experience for the consumer which satisfies their needs and meets or exceeds their expectations. The role of packaging “performance” or functionality to meet consumers’ needs has developed with the emergence of added value applications and packaging solutions.

Product manufacturers are finding that new technologies add functionality and value to packaging including cartons and these new features help to increase sales. Cartonboard is the ideal packaging substrate as it provides smooth surfaces for printing, is recyclable, biodegradable and based on a natural, renewable raw material.