2013-06-03

Simplify and Surprise!

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In his first life, Lars Wallentin was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik or KitKat. Today, he is a reference for many young marketing people. His device which clearly comes through in his teaching can be summarized in the three words: simplify, surprise and synergies. Pro Carton talked to him about what cartonboard and carton manufacturers should do, about the packaging supply chain and communication on packaging.

 

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