Today, five different generations meet at the workplace: If they can be networked systematically, this could result in enormous opportunities.
In a recent presentation in Vienna, brand consultant Prof. Dr. Karsten Kilian had the following to say about brand management: a focus on more than one of the senses, allows for successful differentiation from competitors.
The 20th Pro Carton ECMA Award trumped with a new record: more participants, from more countries, and even more entries.
The Pro Carton Young Designers Award for students' creativity in cartonboard packaging surpassed all expectations this time round.
The 20th Pro Carton ECMA Award broke a new record in terms of entries. Packaging is becoming more important as a marketing instrument and sustainability is almost always a core brand element.
The number of entries has multiplied since 2016 : 157 entries from 12 countries participated this time round. All the finalists, together with photos and descriptions.
One of Europe's leading designers, is of the opinion: you can achieve more with good packaging than with a TV commercial.
Carton packaging industry leads in terms of sustainability – as highlighted in the recent EU debate on the circular economy.
Pro Carton is showcasing the Young Designers’ new concepts online now:
Sustainability generates up to 13 per cent of sales in terms of explanatory content. This is confirmed by a new study conducted by Serviceplan Corporate Reputation communication agency.
The packaging industry is in flux. New distribution channels need new packing concepts.
Year in, year out, the Pro Carton ECMA Award for carton packaging brings a fresh breeze to the industry. And since 2004, the Pro Carton Young Designers Award has caused quite a stir among young design talents.
New catering and retailing concepts in the skies require new marketing concepts.
Peter Aldous is Creative Service Director at Elmwood in London. Pro Carton talked to him about trends in packaging and sustainability.
This year, the Pro Carton ECMA Award celebrates its 20th anniversary. Submission details and entry forms are now available online.
In response to the question, "Sustainability yes, but how?!", Martina Hörmer, Managing Director Private Labels, REWE International, gave a clear answer.
Based on Life Cycle data from 2014, Pro Carton has calculated that the industry’s Carbon Footprint figure is 885 kg CO2 eq / tonne of cartons.
The world is one big shopping centre. POS is everywhere. Pro Carton has looked at the 10 most important international trends.
The Touchpoint study demonstrates the high contact frequency of packaging and proves its value for marketing in figures.
Have you visited the Sustainability section of the Pro Carton website yet? If not, perhaps because it has so far only been available in English.
"It is generally acknowledged that cartonboard is the most sustainable type of packaging. We have intensified our efforts to expound on this advantage." Roland Rex, President von Pro Carton, summarises the situation and takes a look at the future.
Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the sixth and final in the series.
Lothar Böhm is one of the world's leading brand consultants. Pro Carton visited him in his agency in Hamburg.
Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the fifth in the series.
More than one hundred entries, including many fantastic innovations, delighted the jury of the Pro Carton ECMA Award this year.