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Imperial Full Flavour + Lights Cigarettes
Imperial Tobacco International Ltd.
Imperial Tobacco International Ltd.
David Taylor Design Company
Carl Edelmann GmbH & Co. KG in co-operation with Lawson Mardon Packaging Bristol
Zanders Feinpapiere
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| Official name of entry: Imperial Full Flavour + Lights Cigarettes |
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| End-user: Imperial Tobacco International Ltd. |
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| Package designer: Imperial Tobacco International Ltd. |
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| Graphic designer: David Taylor Design Company |
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| Carton maker: Carl Edelmann GmbH & Co. KG in co-operation with Lawson Mardon Packaging Bristol |
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| Cartonboard supplier: Zanders Feinpapiere |
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| The jury agreed that this carton was a classic example of how a carton can provide a unique product identity to a comparatively standard product. An outstanding feature that caught the eyes of the jury members was the clever cut out that highlighted the brand name which, used in conjunction with embossing and different matt and gloss varnishes, gave a three dimensional effect that gave instant impact. The carton was also, unusually, produced using a single piece of cartonboard so simplifying the production of the cartons. The jury commented that this design cleverly illustrates that a mature product can be greatly enhanced by clever and innovative design. | ||