2011-06-29

Packaging as a marketing instrument

Leave a Comment

Legal requirements, globalisation, branding, information overload: in their latest book “Packaging Marketing“ Christina Vaih-Baur and Sonja Kastner clearly demonstrate that the role of packaging is increasing in importance for brand communication. For many manufacturers the fifth “P“ , equals packaging, is of the same significance as the four classic ”P’s“ : Product, Promotion, Price and Place. The advantages of cartonboard: feels good and is authentic.

More …

Leave a Comment

Your email address will not be published. Required fields are marked *


Pro Carton members, patrons, partners

Barcelona Carton
WestRock
RenoDeMedici
Storaenso
WEIG-Karton
Metsä Board
Mayr-Melnhof Karton
Mel
Kartonsan
International Paper
Iggesund
Fiskeby
CAREO, Reno de Medici and Cascades
Buchmann Karton
Billerudkorsnas
Kotkamills
BOBST
Heidelberg
Sappi
ECMA