An eye catching and intriguing design in which the outer carton reflected the shape of the contents and was felt by the Judges to be a good gift idea that would also be useful for taking to parties. They were concerned that the real zip that was used as the opening could be replicated commercially but felt that it was possible to replace this with a more conventional type of opening that could easily be designed to look like a real zip. Attractive, different and appealing, the Judges agreed that this carton had good commercial opportunities.
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Jury Comments
An eye catching and intriguing design in which the outer carton reflected the shape of the contents and was felt by the Judges to be a good gift idea that would also be useful for taking to parties. They were concerned that the real zip that was used as the opening could be replicated commercially but felt that it was possible to replace this with a more conventional type of opening that could easily be designed to look like a real zip. Attractive, different and appealing, the Judges agreed that this carton had good commercial opportunities.