Interpack: Full House

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The mood was excellent at this year’s Interpack in Düsseldorf from 8. to 14. May which set a new record with 175,000 visitors. The award-winning packs of the Pro Carton ECMA Awards were the eyecatchers at the joint Pro Carton stand.

Response to the Interpack 2014 was enormous: According to the organisers, the fully booked Düsseldorf Exhibition Centre attracted some 2,700 exhibitors to the 19 halls. “Interest, professional competence of the visitors and the willingness to invest were significantly higher than in 2013.”

The exhibiting companies of the cartonboard and carton industry presented fascinating examples of their work at their extremely attractive exhibition stands. They reported numerous interested parties as well as a high number of high-level contacts. Personal exchange again proved essential and supplemented digital networking. The Interpack has again proven its worth as meeting point.

Big crowds at the Pro Carton joint stand
The stand Pro Carton shared with Association of German Paper Manufacturers (VDP), the Association of the Carton Industry (FFI) and the Paper Processing Trade Association (WPV) attracted large crowds. All areas of the Packaging Supply Chain were present, in particular brand owners and designers, but also the retail trade. Many visitors were encouraged to enter the current Pro Carton ECMA-Award before the deadline of 6. June 2014.

Topic number one during discussions was Multichannel Retailing, a subject which will also be of great importance at the first ECMA Pro Carton Congress “WhatsUp on Cartons? Multiple Challenges Ahead!” from 17. to 20. September in Sorrento (Italy).

Much in demand were innovative technical solutions for marketing and logistics, and the evergreens structural design and finishing: All visitors to the joint Pro Carton stand immediately turned their attention to the showcases with the award-winning packaging from the Pro Carton ECMA Awards. Another evergreen, as always, was the topic of sustainability.

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