The interest in the Award for outstanding cartons has increased yet again. The Award attracts a broader base every year, with more participants from the carton industry and other sectors of the Packaging Supply Chain.

It is important for Pro Carton to have all partners of Supply Chain involved – both as entrants as well as on the jury. This year too, the jury reflects the various positions of the Packaging Supply Chain. This allows the jurors to follow the entire pathway of a packaging, from the manufacturer to the shopping cart:

• Satkar Gidda (SiebertHead) again took on the jury's chair and covered the design aspect.
• Stan Akkermans (Mars) again represented the brand owners.
• Wilfried Duivenvoorden (Unilever) joined the jury as a new member and covered aspects of the branded goods industry.
• Anne Harding (Marks & Spencer) was also new to the jury and added many new impulses to the discussions as an expert on the retail trade.
• Peter Klein Sprokkelhorst (packaging industry) again provided the jury with expert advice on the technical subtleties oft he entered cartons in his reliable style.

Most noticeable this year, were the numerous outstanding combinations of sophisticated marketing concepts and exciting structural design. QR codes are also becoming standard elements on packaging.

The submitted solutions demonstrated an unbelievable diversity of surface designs: and caertonboard offers so many more options than any other packaging material.

The finalists will be presented on the Award website (www.procartonecmaaward.com) in August, and the winners on 19. September, immediately after being announced: with print-ready photos and background information on their success.