headline press information

Date 27th January 2011 / www.procarton.com

Pro Carton launches video on YouTube and on its website about cartons and Greenhouse Gas emissions


Those of us who prefer to watch films rather than to read lengthy texts can now learn about the biogenic carbon footprint of cartons in a short video.
Pro Carton’s video “Cartons, Carbon Footprint and Biogenic Carbon” summarises the industry’s approach to Carbon Footprinting, and highlights the finding that demand for cartons stimulates sustainable forest management which in turn leads to higher carbon sequestration in the managed forest. 730 kg of biogenic carbon for an average tonne of cartons made in Europe, is removed from the atmosphere.
Click here to see the video.

To see the video, please click on the photo.

Following IVL Swedish Environmental Research Institute’s report on cartons and biogenic carbon¹,  Pro Carton published a brochure “ Cartons and Carton Footprint” in August².  In order to communicate its key messages more concisely, Pro Carton has just produced a 5 minute video, “Cartons, Carbon Footprint and Biogenic Carbon”³.


The video is in a Question & Answer format, with the President of Pro Carton Roland Rex and the President of ECMA, Per Lundeen, presenting the industry’s position.


Roland Rex explains why the cartonboard and carton industries have calculated a carbon footprint for cartons, and also, why the industry felt it important to calculate a biogenic carbon footprint.


Per Lundeen outlines the methodology contained in IVL’s report and summarises its key conclusions. He reminds the audience that there is an important figure to keep in mind from the IVL study: due to demand for cartons from the market, 730 kg of biogenic carbon per average tonne of cartons in Europe, is removed from the atmosphere.


In a further step, he recalls the Pro Carton fossil carbon footprint figure of 964 kg emitted per average tonne of cartons. He aligns this with the 730 kg of biogenic carbon which is removed from the atmosphere for every average tonne of cartons produced and converted in Europe. Taking these two figures together, he explains that in a cradle-to-gate perspective, total GHG emissions for an average tonne of cartons in Europe, are 234 kg.


The interviews with the Presidents of Pro Carton and ECMA, are supported by graphs and charts, illustrating the facts and figures.



Click here to see the video.


¹The IVL Swedish Environmental Research Institute report “Carbon Footprint of Cartons in Europe – Carbon Footprint methodology and biogenic carbon sequestration” by Elin Eriksson, Per-Erik Karlsson, Lisa Hallberg & Kristian Jelse can be downloaded as a pdf from:
www.procarton.com / Sustainability / Environment / Carbon Footprint – biogenic

²Available as a pdf from: www.procarton.com / / Sustainability / Environment

³Available to access from the Pro Carton Home Page and from the Sustainability website, Environment section

Per Lundeen, Roland Rex

Per Lundeen, Roland Rex.

Jennifer Buhaenko +44 1371 856 577 buhaenko@procarton.com
Background Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium.