Martell Cognac Noblige LE25

• Carton Converter: Van Genechten Packaging
• Brand Owner: MARTELL
• Structural Designer: Nathalie Parte
• Graphic Designer: Nathalie Parte
• Cartonboard Manufacturer: RDM Group + Stora Enso
• European Carton Excellence Awards 2025

This limited-edition packaging for Martell Noblige Cognac embodies the fusion of French craftsmanship and modern Asian aesthetics, created specifically with the discerning Chinese consumer in mind.

Designed as both a protective structure and a luxury gift, the box showcases a bold, dynamic visual language inspired by festive Asian motifs, symbolising prosperity, movement, and celebration.
A key technical challenge was the reproduction of a 13-colour artwork using a more efficient, lower-impact process. Through close collaboration between print experts and the artist, the design was successfully translated into just six colours, two varnishes, and cold foil, retaining visual richness while significantly reducing material and energy use.

Cold foil stamping was selected for its luminous finish and environmental benefits. Unlike hot foil, it uses thinner PET substrates and eliminates additional production steps, resulting in a reduced carbon footprint. The mono-material structure ensures recyclability, while the smooth surface and crisp foil detailing enhance the artwork’s vibrancy.

The result is a sleek, collectible pack that reflects Martell’s heritage and progressive values. Visually impactful and technically refined, the box delivers strong shelf presence, efficient production, and a premium unboxing experience.