Knorr Main Course

Big Impact

• Carton Converter: Mayr-Melnhof Packaging Russia
• Brand Owner: Unilever Rus
• Structural Designer: Anna Ilyashenko/Mayr-Melnhof Packaging Russia
• Graphic Designer: Unilever Rus
• Cartonboard Manufacturer: MM Board & Paper
• Mayr-Melnhof Packaging International Mayr-Melnhof Packaging Russia
• European Carton Excellence Awards

The graphic design is perfect and extremely appetising: the cup is visible through the window; the ingredients appear to flow across the edges. The perfect positioning at the Point of Sale is complemented by a technical masterpiece: an innovative bonding method allows fast and easy erection and filling via the base flap, making it extremely cost-effective.