Milka Advent Calendar

• Carton Converter: MM Packaging GmbH (Plant: MM Packaging Polska)
• Brand Owner: Mondelez
• Structural Designer: MM Packaging Polska
• Graphic Designer: MM Packaging Polska
• Cartonboard Manufacturer: Stora Enso
• European Carton Excellence Awards 2025

The Milka Advent Calendar offers a festive experience that goes far beyond the familiar countdown format. Developed by MM Packaging Polska for Mondelez, this special edition introduces a unique packaging construction that not only reveals a chocolate behind each window but also invites children to participate in the season through creative crafting.

Each door doubles as a Christmas tree ornament, transforming the packaging into an interactive celebration that grows more joyful each day. As the calendar unfolds, so does a paper Christmas tree to be assembled, adding play value and anticipation to the daily ritual. The structure blends classic advent tradition with an engaging hands-on activity, making it particularly memorable for younger consumers.

Visually, the calendar features Milka’s signature alpine charm and gentle colour palette, brought to life with high-quality offset printing and finished with water-based varnish for a tactile, premium feel. The packaging is produced on Ensocoat 380gsm board using low migration conventional inks, and is fully recyclable, offering a responsible, eco-conscious solution without compromising on visual appeal or functionality.

By combining inventive structural design, emotional engagement, and sustainable materials, the Milka Advent Calendar becomes more than packaging, it becomes part of the holiday tradition itself.