Strong impulse
- Carton Converter: The Alexir Partnership
- Brand Owner: Peppersmith
- Structural Designer: The Alexir Partnership
- Graphic Designer: B and B Studio
- Cartonboard Manufacturer: BillerudKorsnäs
- European Carton Excellence Awards 2014
Peppersmith makes mints that taste good and look good. When pharmacy retailer “Boots” approached the company and wanted to stock their products, Peppersmith had a problem. Boots wanted the products but had no shelf space available. A bespoke concept with cartonboard was able to meet the requirements: a display strip. Alexir exclusively used FSC-certified cartonboard as well as high quality printing inks. The result: turnover was higher than for normal shelf placement.
Jury Comments
This was a deceptively simple but very effective design for display packaging. Designed to hold small boxes of peppermints, this display can be hung up at the point of sale and consumers can then easily remove the individual cartons. It looks good, can be filled effectively by the peppermint manufacturer and it is easy to select the product. It is made in different colours to easily identify the different types of product and will be really appealing in store. All in all, an excellent display and very consumer friendly in stores.