More than 300 million tonnes of plastic is manufactured every year¹ of which millions of tonnes of plastic waste leaks into the seas. We’ve all seen images from around the world of beaches covered with discarded plastic packaging. McKinsey’s Ocean Report² states that the next 10 years will be critical to tackle the global problem of plastic leakage into the seas, but plastic goods production is still increasing and displacing more sustainable materials, such as renewable wood fibre based products including cartons.
Pro Carton focuses on two Regulatory Affairs topics: the Circular Economy legislative package and LCA environmental policy.
Pro Carton is following the progress of the European Commission’s Circular Economy package of proposed legislation, in order to assess its potential impact on the carton industry. Pro Carton acts together with other paper based packaging associations in Brussels, in order to minimise any negative impact wherever possi
The concept of the Circular Economy is to optimise the use of natural resources by encouraging recycling, eco-design and waste prevention, among other measures: Cartonboard packaging, is at the forefront of putting these aims into practice.
CEPI (Confederation of European Paper Industries) has published its latest report on the sustainability of the European pulp, paper and board industries. It shows that the whole industry, including cartonboard packaging, is focusing on innovation and resource efficiency while advancing the bio-based economy.
Consumer behaviour is changing as more consumers adopt a digital life-style. In this context, packaging plays a very important role in transmitting quality and brand values of a product, first on a screen and then at home when the physical product is delivered.Consumer behaviour is changing as more consumers adopt a digital life-style. In this context, packaging plays a very important role in transmitting quality and brand values of a product, first on a screen and then at home when the physical product is delivered. Today, Pro Carton launches a new website which shows how cartonboard packaging is the ideal medium for this role, by enabling intelligent packaging solutions which are creative and innovative, on a sustainable substrate.
Guido Fuchs is Project Manager Sustainability at the Coop Genossenschaft in Basel with a focus on sustainability in the non-food segment, the sustainability of packaging, recycling and waste. As an expert on sustainability in the retail trade he has made a name for himself well beyond the borders of Switzerland. Pro Carton spoke to him about his objectives.
Consumers today want to know more about what they are buying and the environmental and social impact of their choices. This is especially so when it comes to the sustainability of the food supply chain and preventing food waste. Packaging has a positive message here for consumers.
Serving 15 million customers in Europe every day requires a lot of packaging – but the iconic packaging at McDonald's is becoming a poster child for sustainability. "We have a pioneering spirit at McDonald's", says Jacqui Macalister, responsible for sustainability in McDonald's European Supply Chain "we want to be on the leading edge of developments". Pro Carton asked her what the McDonald's packaging team is currently focusing on…
Pro Carton’s latest brochure explains cartonboard packaging’s approach to Sustainability, Resource Efficiency and Carbon Footprint. It demonstrates that cartons have a strong environmental story to tell and highlights the carbon benefits of choosing cartonboard packaging.
A brand new study by UK retailer Sainsbury's clearly shows: despite austerity measures, consumers are not willing to sacrifice sustainability and expect appropriate solutions from trade and industry. The study outlines five new consumer trends which all have one thing in common: they strengthen the role of packaging, especially that of cartons.
The new updated figure shows a reduction of by 5% in 3 years
Since 2005, Pro Carton has regularly gathered and reported data on the environmental impact of the production processes of European cartonboard and cartons. The latest report presents Life Cycle data from 2011 which includes virgin and recycled fibre cartonboard and printed cartons.
Paper and board including cartonboard achieved a recycling rate of 78% in 2010. It’s the most recycled packaging material in Europe, according to CEPI (Confederation of European Paper Industries) calculations using Eurostat data. This latest data continues an upward trend from 63.8% achieved in 2000 and 73.3% achieved in 2005, and far exceeds the 60% target set by the Packaging and Packaging Waste Directive.