2013-04-02

Smart Packaging on the Horizon

Smart Packaging on the Horizon
A new study by IDTechEX comes to the conclusion that the market for Smart Packaging – that is packaging enhanced with imprinted electronics – will grow from 75 million to 1.45 billion US dollars over the next ten years. The reason: imprinted electronics are to become 99 per cent cheaper soon, and cartons are of course the ideal media for all things printed.

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2013-01-28

10 crucial consumer trends 2013

10 crucial consumer trends 2013
The institute "trendwatching.com“ has predicted 10 trends for the year 2013 which include interesting approaches for the design of packaging: sustainability will be an essential for the supply chain, while transparency, authenticity and globalisation will present packaging design with new challenges.

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2013-01-14

The route to the future

The route to the future
"Mapping out the route to the future" was the motto when the cartonboard and carton industry met at the ECMA Congress from 19 to 22 September in Copenhagen. The wide range of topics covered a look into the future of society and business in Europe, current examples for sustainability, as well as the "Good Manufacturing Practice Guide“. ECMA President Dr. Andreas Blaschke and Roland Rex, President of Pro Carton, presented the 16. Pro Carton/ECMA Awards.

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2013-01-14

Shoppers: the next generation

Shoppers: the next generation
At the 16th ECR Conference at the beginning of May in Brussels, top level experts from leading companies of the European retail trade and brand owners met. The three main topics were collaboration in the supply chain, the digital age and sustainable growth. The programme and contributions, together with numerous videos are well documented on the website ecreuropeforum.net. Pro Carton has selected some of the highlights for you.

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2013-01-14

Pro Carton at the ECMA-Congress 2011

Pro Carton at the ECMA-Congress 2011
Once again Pro Carton had a significant presence at the ECMA Congress held this year in Barcelona between 14th and 17th September. This congress which brings together a large number of carton makers, cartonboard manufacturers and suppliers to the industry is one of the main events in the carton calendar and Pro Carton took the opportunity to update all those present with its activities, publications and details of upcoming events.

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2012-08-29

Digital is out?!

Digital is out?!
Anyone using the word "digital" today could be regarded as being a yesterday person. Digital has become normality. Digital is the "New Normality" which is what Peter Hinssen tells us in his new book "The New Normal". And this has far-reaching consequences for our entire business system. Roland Rex, President of Pro Carton, remarks: "Packaging is taking on new tasks in the dialogue with consumers. Using the various response mechanisms packaging is changing from a pure information to a dialogue medium, both at the point-of-sale and at home."

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2012-07-12

Packaging: a medium with considerable power

Packaging: a medium with considerable power
A recently completed study "Packaging: a medium with considerable power" compares the efficacy and reach of 23 communication channels. The study was commissioned by Pro Carton and FFI and conducted by Pointlogic International Media Consultants. For the first time there are actual numbers : cartons are not just packaging but a marketing instrument in its own right and an advertising channel same as TV, print or the Internet.

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2012-07-12

Shoppers: the next generation

Shoppers: the next generation
At the 16th ECR Conference at the beginning of May in Brussels, top level experts from leading companies of the European retail trade and brand owners met. The three main topics were collaboration in the supply chain, the digital age and sustainable growth. The programme and contributions, together with numerous videos are well documented on the website ecreuropeforum.net. Pro Carton has selected some of the highlights for you.

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2012-07-12

A plea for packaging

A plea for packaging
Frank Rehme, Head of Innovation Services at Metro Systems GmbH, sees shopping experience as the key for the future of the stationary trade. He propagates the further development of the Shopper Experience and the emotional component of its central element: the packaging. Pro Carton interviewed him during the ECR Congress in Brussels.

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2012-04-27

Packaging: a medium in the digital age

Packaging: a medium in the digital age
The 9. Pro Carton Congress presented a fill of new knowledge: packaging is gaining even more importance in the digital age. Customers want to see the packaging – even if they buy via the Internet – and feel it! And nearly everyone with a smartphone wants to scan information on the product. The offer behind the scanned varies, depending on the business sector and the product. But a good campaign can increase sales significantly.

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2012-02-21

Positive outlook

Positive outlook
Packaging made of cartonboard has excellent prospects for the future, says Roland Rex, President of Pro Carton, in an interview. And he has convincing arguments: recently cartons have amply demonstrated their innovation potential. For example, with regard to digital media. And cartonboard is virtually unbeatable in terms of utilising resources. We spoke to the President of Pro Carton in February on the markets and the future, the supply chain and consumer expectations in 2012.

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2012-01-30

International Pro Carton Congress - the Programme

International Pro Carton Congress - the Programme
The programme for the International Pro Carton Congress has been finalised! Top European specialists will be presenting their experiences gained in different sectors under the heading "Packaging in a Digital World". The congress languages are English and German (with simultaneous translation). Please book online now and benefit from the early bird bonus!

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2012-01-30

Scenario 2012

Scenario 2012
One megatrend has dominated this decade: the digitalisation of marketing communications. At present many of the applications are still stand-alone, but they may well be linked in future. In addition to digitalisation, the other two major trends in 2012 will be: discounts and sustainability. A scenario for 2012 for the packaging industry, compiled by Pro Carton.

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2011-12-21

2012 INTERNATIONAL PRO CARTON CONGRESS: Cartons in a New Dimension

2012 INTERNATIONAL PRO CARTON CONGRESS: Cartons in a New Dimension
Under the title “Packaging in a Digital World,” the International Pro Carton Congress will perform a baseline study on the topic of packaging and digital media in Düsseldorf on 18 and 19 April 2012. With the aid of international examples, experts will show how successful marketing connects packaging with information and advertising. Registration is open immediately.

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2011-11-30

Beyond the brand

Beyond the brand
The second major congress of the Multisense Forum held on 16 November 2011 revealed a new marketing trend: brand promotion can increase its effect considerably if the brand is recognised intuitively – regardless of logo. All five senses should be incorporated into branding. One of the results: especially the tactile factors have so far been underestimated. An area where cartonboard packaging can certainly score points.

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2011-10-25

Interview with the new Chairman of ECMA

Interview with the new Chairman of ECMA
Andreas Blaschke is the new president of ECMA (European Carton Makers Association). Despite the difficult economic environment, he sees significant opportunities for cartonboard and cartons—due to the facts that they are sustainable and have significant innovative potential. We spoke with him about the future of the carton industry, his plans for ECMA and the collaboration with Pro Carton.

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2011-09-29

Pro Carton at the ECMA-Congress 2011

Pro Carton at the ECMA-Congress 2011
Once again Pro Carton had a significant presence at the ECMA Congress held this year in Barcelona between 14th and 17th September. This congress which brings together a large number of carton makers, cartonboard manufacturers and suppliers to the industry is one of the main events in the carton calendar and Pro Carton took the opportunity to update all those present with its activities, publications and details of upcoming events.

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2011-08-31

International Pro Carton Congress: Packaging in a Digital World

International Pro Carton Congress: Packaging in a Digital World
Presenting the 15. Pro Carton / ECMA Awards
18./19. April 2012, CCD Congress Center Düsseldorf


The Pro Carton Congress has established itself as an international information event and networking platform for packaging, marketing and design. The topic - “Packaging in a Digital World“ - opens up tremendous opportunities and will keep the packaging supply chain spellbound over the next few years. The more information, advertising and sales move to the Internet, the more important the role of packaging: as decisive representative of the product in the material world. Pro Carton has invited some of the leading experts from industry and science as speakers.

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2011-06-29

What do consumers want

What do consumers want
The manufacturers of branded goods and the retail trade have a common goal: they need to address the needs of individual consumer groups more efficiently, especially the more demanding clientele, to sell more quality products.
The solution: ”Collaborative Shopper Marketing“. A current study conducted by Henkel in which individual shopper typologies were examined in ten different European countries, with the conclusion: essential basis for packaging design.

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2011-04-27

New era in the consumer goods industry

New era in the consumer goods industry
The ECR Congress (Efficient Consumer Response) in early April 2011 in Brussels heralded fundamental changes in the markets: resources are becoming scarcer, consumers will be making higher demands, and communications will become more complex. Pro Carton attended for the third time as partner with their own stand and provided the over 700 attendants with the official congress case – a special design made of cartonboard, of course.

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2011-01-26

Going cartonboard in the coming decade

Going cartonboard in the coming decade
The latest JWTIntelligence trend study for 2011 shows a positive environment for cartonboard – and not only due to sustainability. JWTIntelligence is part of the global JWT network, one of the largest marketing and communications agencies in the world.
Of the 100 trends in this study, we have selected ten highlights with special significance for marketing, the trade and, of course, packaging. In the following three scenarios we attempt to define the respective roles of cartons.

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2010-12-21

Integrity amid an ocean of information

Integrity amid an ocean of information
At the info day of the ECR („Efficient Consumer Response“) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.

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2010-11-29

Packaging and the Media Mix

Packaging and the Media Mix
The media landscape has changed considerably – as has the role of media consultants. It is no longer just a case of placing advertisements. In a seemingly endless world of classical and new media, the media consultant advances to become an indispensable partner who decides on weighting and use of the different communication channels. And one of these channels is packaging, except that not everyone is yet aware of this.

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2010-11-29

Luxury in Cartonboard

Luxury in Cartonboard
Imagination, creativity, quality and style were all in great evidence at the recent Luxepack exhibition held between 20th and 22nd October (www.luxepack.com). This exhibition is designed to show the best in packaging for the luxury markets and it is fittingly held in Monaco each year and brings together the best packaging producers to show what they can achieve. It was interesting to see that in packaging intended for the retail shelf, there was little plastic in evidence with most of the exhibitors showing cartons, bags and bottles all made from renewable materials and most of those exhibiting were proudly displaying the environmental benefits of their packaging ideas and designs.

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2010-08-29

Innovate!

Innovate!
For many people, innovation is magic. But most innovation-experts claim that innovation is just the combination of things that have not been combined before. One of these experts is Simon Dewulf from Creax, who has found systematic ways of tackling the problem. He held a highly attentive presentation at the well attended “Packaging Design Summit” on 18./19. May 2010 in Amsterdam.
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