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2013-04-29

Battle of the shelves

Battle of the shelves

Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.



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2013-02-22

Cartons are unbeatable in the long term

Cartons are unbeatable in the long term
In this interview, Roland Rex, President of Pro Carton, is absolutely convinced that packaging made of cartonboard will be even more successful in future than it already is today. Growth is the order of the day, not only in the coming years but also the distant future - cartons unite communication competence, convenience and sustainability: exactly what brand owners and the retail trade need most in future.

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2012-05-29

Toothpastes and dialogue

Toothpastes and dialogue
For nearly two years now, all leading manufacturers of toothpaste have focused on using cartons again – not only in the premium range. They use the carton as medium for displaying image, brand and information content. Pro Carton has spoken to two of the leading brands.

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2011-10-25

The Origin of Brands

The Origin of Brands
Under the title "The History of Brands," Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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2011-05-31

Cartonboard and Cartons at Interpack

Cartonboard and Cartons at Interpack
Interpack is one of the world’s largest packaging exhibitions and Pro Carton was 2011 once again present with a stand. A brilliant stand design and a wide spectrum of information ensured a high rate of visitors. Innovation and sustainability were the focus.

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2011-02-24

Brand communication and sustainability

Brand communication and sustainability
The experts at the IGD (“Institute of Grocery Distribution”) have presented their prognoses for 2011. These not only apply to the UK market, but go well beyond. The result: the branded goods industry is trying to gain consumers via new avenues. In terms of content, two factors dominate: simplicity and sustainability.

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2011-02-24

The Benefits of Green Packaging

The Benefits of Green Packaging
Already since 2007, the British retailer Marks & Spencer has been committed to the so-called “Plan A”, a commitment to change 100 things over five years. Now, after three years, success has been so dramatic that a decision was taken to extend the plan by a further 80 goals and to become the world's most sustainable major retailer by 2015.

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2010-11-29

Unilever commits to sustainable sourcing of paper packaging

Unilever commits to sustainable sourcing of paper packaging
Unilever has recently published a sustainable paper and board packaging sourcing policy as part of its commitment to double the size of the business while reducing its environmental impact. The policy outlines the company’s ambitious goal to work with its suppliers to source 75 per cent of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100 per cent by 2020.

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2010-10-27

Nature – a blueprint for success

Nature – a blueprint for success
Mag. Martina Hörmer has been responsible for Rewe Group Austria’s own brands since 2002. In this function her prime responsibility has been the management of the “Ja! Natürlich” brand, probably the most successful European brand in terms of bio-marketing (Ja! Natürlich = Yes! Naturally). In terms of packaging she is highly aware of environmental-friendly materials. This interview gives some insights on the success of “Ja! Natürlich” and a glimpse of what the future holds.

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2010-08-29

Black Gold in a Folded Carton

Black Gold in a Folded Carton
Since 2000 Nespresso has become both a world brand and the market leader in portioned coffee - with an average growth rate of 30 per cent per annum. None of Nestlé's other business segments could match this performance.
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2010-07-28

Appeals to (virtually) all senses

Appeals to (virtually) all senses
The new lifestyle chewing gum 5 GUM for lifestyle-oriented adults aged between 18 and 29 years has convinced both the trade and consumers. The world’s largest maker of chewing gum has again given the gum segment a massive push. The conquest of Europe started in Germany in 2009, and included the Pro Carton/ECMA Award.
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2010-06-30

Cartonboard is the packaging of kings

Cartonboard is the packaging of kings
There was really only cartonboard to choose for packaging the exclusive chocolates commemorating the wedding of HRH Crown Princess Victoria of Sweden and Mr. Daniel Westling on 19th June 2010 - by virtue of its excellent neutral sensory properties and printability.
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2010-02-24

Printed in Blue

Printed in Blue
Luca Uva, Barilla Meal Solutions European Brand Development Director, tells Pro Carton the Barilla story and the story of the famous blue carton-packaging. A modern epic in marketing!
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2009-12-21

Christmas footprint reduced

Christmas footprint reduced
Food giant Nestlé as well as confectionery specialist Cadbury are playing up their sustainability initiatives in their seasonal packaging in UK to appeal to consumer demand for a 'green' Christmas.
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2009-09-01

Folding Box - an Experience

Folding Box - an Experience
"Magnum" is the absolute premium ice cream of the Unilver company. Since its inception some 20 years ago, the product has been promoted continuously at the highest value possible. The logical consequence: a folding box.
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2009-04-29

A Festival for the Environment

A Festival for the Environment

In the UK, Nestlé have replaced plastic packaging for 80% of their Easter eggs with cardboard - in the shape of small Easter baskets. Nestlé lead the way - a success for the brand and a major boost for the environment. More...

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