Beauty & Cosmetics

Winner

Flormar All Eyes on Me Collection

Official name of entry:
Flormar All Eyes on Me Collection
Entrant: Carton Producer:
Brand Owner:
Structural Designer:
Graphic Designer:
Cartonboard Manufacturer:
Sexy carton

This carton design presents newly developed products in a highly attractive manner. To attract customers’ attention, the design focuses on two highly current trends: the houndstooth pattern which is very popular in the textiles and cosmetics industry, and the equally as popular velvety texture. This resulted in the cosmetics industry’s first carton with a velvety decoration on a matt metalised surface. The velvety surface even rounds the corners without breaking.
Using special foil printing (flock printing) in combination with high-quality UV-printing, the pack is given that very special finish, making it extremely attractive for the product at the Point of Sale. It can be filled automatically as this printing technology is highly robust and resistant. The trendy presentation in the current fashion look made some of the products so successful, both in terms of sales and consumer feedback, that they have been included in the programme permanently.

Jury comments

The Flormar All Eyes on Me Collection certainly achieved the ‘all eyes on me’ claim. All the judges were fascinated by these little packs that not only had to achieve brand and product communication but through the effect of print techniques and ‘flock’ had this amazing in-hand feel which just had to be touched.

Finalists

Biomaris Ampoule Case

Official name of entry: Biomaris Ampoule Case
Entrant: Carton Producer: STI Group
Brand Owner: Biomaris
Structural Designer: STI Group
Graphic Designer: Büro 7 visuelle Kommunikations
Cartonboard Manufacturer: Sappi
Exclusive quality
This packaging does two things at once: the unusual design in the shape of a bag attracts attention, while the finishing underlines the exclusiveness of the products. In combination with discrete hues of silver and grey, the bright white of the carton stands for special purity. Promotional messages are omitted completely to underline the high quality of the products.

MIU MIU

Official name of entry: MIU MIU
Entrant: Carton Producer: Multi Packaging Solutions
Brand Owner: Coty Group
Cartonboard Manufacturer: Iggesund
Cosy
The pillow pattern on this carton immediately conjures up the well-known design of the MIU MIU leather bags – a demanding packaging design specifically targeted at young consumers. Sophistication combines well with elegance and the association with haute couture. The finishing in particular – embossing and hot foil – demands considerable technical precision and expertise.

Oliva by CCS Earth

Official name of entry: Oliva by CCS Earth
Entrant: Carton Producer: Eson Pac
Brand Owner: CCS Healthcare
Structural Designer: Joachim Elmquist, Eson Pac
Graphic Designer: CCS Healthcare
Cartonboard Manufacturer: Billerud Korsnäs
Truly natural
This carton with its wooden look fits perfectly with the Fairtrade product,underlining its naturalness and sustainability. It is practical to carry and the contents are always well visible. Depending on the Point of Sale, it can contain various products (body lotion, shower oil, body cream, sugar scrub). The carton is supplied flat, plastic was dispensed with altogether.