Shelf Ready & Display
Peppersmith makes mints that taste good and look good. When “Boots”, a retailer with over 2500 pharmacy stores, wanted to stock their products, Peppersmith had a problem. Boots wanted the products but had no shelf space available. In such an impulse led category it was vital for Peppersmith to achieve perfect placement of the products: a good display solution was essential. The use of plastic was not an option as this would not fit to the premium image of the brand.
A bespoke concept with cartonboard was able to meet the requirements: a display strip, firmly attached to the metal shelf frame and able to withstand repeated touching by consumers. A total of 12 products fitted precisely into the recesses and are secured from all sides. Precision engineering allowed filling of the displays without problems, also safe shipping, and the products could still be removed easily by the consumers. To accommodate the values of Peppersmith, Alexir exclusively used FSC certified cartonboard as well as high quality printing inks which matched the look of the cartons perfectly. Turnover was higher than for normal shelf placement.
This was a deceptively simple but very effective design for display packaging. Designed to hold small boxes of peppermints, this display can be hung up at the point of sale and consumers can then easily remove the individual cartons. It looks good, can be filled effectively by the peppermint manufacturer and it is easy to select the product. It is made in different colours to easily identify the different types of product and will be really appealing in store. All in all, an excellent display and very consumer friendly in stores.
Entrant: Carton Producer: Hermann Höhing GmbH
Brand Owner: GEHE Pharma Handel GmbH
Structural Designer: Hermann Höhing GmbH
Graphic Designer: GEHE Pharma Handel GmbH
Cartonboard Manufacturer: Iggesund Paperboard
Profitable customer loylaty
The speciality was to individualize each of the 25 calender windows with a code - consisting of 4 digits for each pharmacy and 5 digits for the customers. 25 print runs combined with a processing system solved this challenge.
Despite the doubled curvature the carton can largely be produced automatically. The callender does not use any plastic at all.