Beauty & Cosmetics
Pleats Please L’Élixir
The first contact with the product is through the packaging: “magic” has to be created between the customer and the packaging at first sight. It is a rare experience to see packaging with such a clearly defined message and styling. The name, the signature pleats, are both the brand image of an Issey Miyake fashion line. The bottle is wrapped in a pleated bag, the top of the bottle is designed as pleats, and the packaging is not only printed showing pleats, but also embossed to give that feeling of pleats on both the product and the packaging.
This carton combines sheer elegance and sophistication, the intricate embossing attracts the eye of the consumer and the convergence of brand and design make the product irresistible. The packaging expresses both the clear, natural style of the brand as well as the luxurious elegance by combining the colours red (for joy) and white (for elegance). The finishing with multi-level embossing and a matt lacquer requires considerable experience and technical precision.
This category always produces excellent cartons and ideas and this year was no exception. Elegance and quality were the key elements in this carton along with a design that was clearly recognizable, simple yet totally effective. The brand of the puroduct was well displayed with the trademark filigree flower image running across the front and one side of the carton. The bold red and white colours along with the matt feel, gave this carton style and sophistication. Beautifully printed and made, this carton was truly excellent.
Cosmetic Line Anne GeddesOfficial name of entry: Cosmetic Line Anne Geddes
Entrant: Carton Producer: Lucaprint S.p.A.
Brand Owner: Anne Geddes distributed by Italian Cosmetics
Structural Designer: R&D Lucaprint S.p.A.
Graphic Designer: Joe Velluto
Cartonboard Manufacturer: Favini
In touch with natureThe objective was to create a 100 % natural packaging which fits the Anne Geddes brand and product range. The result is an elegant "green" carton, embossed and printed both inside and out. The colour, with minute "natural" specks, gives the packaging a sympathetic, ecological look. The tactile feel is also exceptional as the raw material consists of agro-industrial waste products, which gives an "organic" impression.
Daniela Katzenberger Glitter CatOfficial name of entry: Daniela Katzenberger Glitter Cat
Entrant: Carton Producer: Carl Edelmann GmbH
Brand Owner: RTL Interactive GmbH, 99pro media GmbH
Structural Designer: Carl Edelmann GmbH
Graphic Designer: Wilps Design Köln, André Wilps, Köln
Cartonboard Manufacturer: Metsä Board
Fragrance with glamourGlamour is the absolute key here: together, customer and carton manufacturer looked for maximum glitter effects, special colours, special construction and liner. Carl Edelmann selected the cartonboard and the right holographic foil to complement printing and finishing. Filigree punching of the butterflies was only made possible by using special punching tools. Together with the waved surface they create a three dimensional effect and make the product a high impact eye catcher on the shelf.
Fernanda BrandaoOfficial name of entry: Fernanda Brandao
Entrant: Cartonboard Manufacturer: Stora Enso
Carton Producer: Carl Edelmann GmbH
Brand Owner: Cura Marketing GmbH
Structural Designer: Carl Edelmann GmbH
Graphic Designer: Lifestyle Distribution GmbH
Pure dynamicsThe task was as simple as it was difficult: the carton was to reflect the shape of the bottle and provide maximum focus and dynamics. The idea originated from the brand owner. Content and packaging blend perfectly, communication of the product promise is exemplary. The detailed fit of the carton to the bottle provides optimal product protection. The special design also allows for flat delivery and automatic erecting and filling of the cartons.
The judges were not only impressed with the superb print quality of this carton and the clever use of holographics but mainly with the asymmetric shape that had been designed. They said they had not seen such an innovative shape before and as well as being good to look at the carton was also very pleasant to handle. This combination of shape, print and finish came together to produce an exceptional carton which they felt would have excellent stand out on the shelf in a sector that was very competitive. In summary an outstanding carton.
Valentine Giftbox – Nivea Creme Limited EditionOfficial name of entry: Valentine Giftbox – Nivea Creme Limited Edition
Entrant: Carton Producer: Schut Hoes Cartons
Brand Owner: Beiersdorf
Structural Designer: Schut Hoes Cartons
Graphic Designer: Beiersdorf
Cartonboard Manufacturer: BillerudKorsnäs
Three for the heart!Beiersdorf wanted a Valentine gift packaging for three small Nivea crème packs in the shape of a heart. The "Time to Market" was only three months. The heart, with three packs in one differentiates it clearly from the competition on the shelf. The new design allows printing on both sides and lends the packaging a natural "green" look and feel. The customer was extremely impressed by the originality of the packaging.