Textures and finishes
One of the great advantages of cartons is that textures can be applied to the carton either using embossing or specialist print techniques. It has been established that senses other than just sight are used when shopping and the addition of a texture, or feel, to a carton can give it additional emotional appeal to the consumer. However, this is not done merely for appeal reasons but is also used widely for Braille to be added to cartons. This allows them to be recognised by people with sight difficulties and is very valuable especially in the pharmaceutical sector. The range of textured finishes that are available is virtually limitless and offers brand owners another means of giving a carton visibility and attraction at the point of sale.
