News
Design/Awards
Successful Designs
27th January 2011
Packaging design is booming: which is not really surprising when considering that packaging represents the product at the point of sale. And it is amazing what cartons can offer – we have compiled some of the most attractive examples from the most important European packaging design competitions in 2010 for you.
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Marketing Trends
Going cartonboard in the coming decade
27th January 2011
The latest JWTIntelligence trend study for 2011 shows a positive environment for cartonboard – and not only due to sustainability. JWTIntelligence is part of the global JWT network, one of the largest marketing and communications agencies in the world.
Of the 100 trends in this study, we have selected ten highlights with special significance for marketing, the trade and, of course, packaging. In the following three scenarios we attempt to define the respective roles of cartons.
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Of the 100 trends in this study, we have selected ten highlights with special significance for marketing, the trade and, of course, packaging. In the following three scenarios we attempt to define the respective roles of cartons.
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Marketing Trends - Experts
Integrity amid an ocean of information
21st December 2010
At the info day of the ECR („Efficient Consumer Response“) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.
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Design/Awards
Smart speedster made of carton
21st December 2010
A lot of things have been made from carton, but never a car. An innovative German company has made the sheer impossible a reality and given a Smart a chassis and interior made of carton. The car was the sensational attraction at the Luxepack in October in Monaco. With a bit of luck you may be able to see it at one of the next packaging exhibitions or a Smart presentation.
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Marketing Trends - Experts
Packaging and the Media Mix
30th November 2010
The media landscape has changed considerably – as has the role of media consultants. It is no longer just a case of placing advertisements. In a seemingly endless world of classical and new media, the media consultant advances to become an indispensable partner who decides on weighting and use of the different communication channels. And one of these channels is packaging, except that not everyone is yet aware of this.
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Brands & Markets
Unilever commits to sustainable sourcing of paper packaging
30th November 2010
Unilever has recently published a sustainable paper and board packaging sourcing policy as part of its commitment to double the size of the business while reducing its environmental impact. The policy outlines the company’s ambitious goal to work with its suppliers to source 75 per cent of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100 per cent by 2020.
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Marketing Trends - Events
Luxury in Cartonboard
30th November 2010
Imagination, creativity, quality and style were all in great evidence at the recent Luxepack exhibition held between 20th and 22nd October (www.luxepack.com). This exhibition is designed to show the best in packaging for the luxury markets and it is fittingly held in Monaco each year and brings together the best packaging producers to show what they can achieve. It was interesting to see that in packaging intended for the retail shelf, there was little plastic in evidence with most of the exhibitors showing cartons, bags and bottles all made from renewable materials and most of those exhibiting were proudly displaying the environmental benefits of their packaging ideas and designs.
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Brands & Markets - Experts
Nature – a blueprint for success
28th October 2010
Mag. Martina Hörmer has been responsible for Rewe Group Austria’s own brands since 2002. In this function her prime responsibility has been the management of the “Ja! Natürlich” brand, probably the most successful European brand in terms of bio-marketing (Ja! Natürlich = Yes! Naturally). In terms of packaging she is highly aware of environmental-friendly materials. This interview gives some insights on the success of “Ja! Natürlich” and a glimpse of what the future holds.
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Events
Report on ECMA
28th October 2010
In October 1960, 10 national carton associations founded ECMA. After a few years of careful bilateral contacts, a formal structure was established to engage in cross border communication, the exchange of market data and promote technical development of equipment.
These were the days of European post war recovery and the foundation of the European Economic Community. One of the first projects of the newly founded association was a study into the development of a new phenomenon called ‘supermarkets’, of which a number count revealed that there were less than 1000 in the participating countries.
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These were the days of European post war recovery and the foundation of the European Economic Community. One of the first projects of the newly founded association was a study into the development of a new phenomenon called ‘supermarkets’, of which a number count revealed that there were less than 1000 in the participating countries.
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Sustainability
Sustainability brochure – Update 2010
28th October 2010
“Sustainability and Cartonboard Packaging” published last year, gives an overview of cartonboard packaging’s perspective on the three pillars of Sustainability: Environment, Society and Economy. The section on Carbon Footprint has been updated to present the industry’s approach to both fossil carbon and the flow of biogenic carbon in cartons.
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