Ease of use
Simplicity and ease of use are critical at all points in the supply chain. Cartons can be provided flat to the packer to save space. They can be shipped to the retailer in many different forms to ensure simple and cost effective on shelf stacking. The growth in the use of retail ready packaging also helps with shelf stacking and cartons are increasing market penetration of this sector as retailers and brand owners alike look for quality of presentation which the print quality of cartons offers.
For consumers, easy opening devices, simple closures and a preference for the material, work together to make cartons the preferred choice of packaging material. This is particularly true of older consumers who find some alternative packaging materials difficult to open and use. Cartons are also easy to stack in the home and offer simplicity also in recycling systems with no complex sorting needed.
Runner up Shelf ready & Display Packaging 2008
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