Consumer favourite
Consumers like cartons. They trust them and find them easier to use than other forms of packaging. In addition they are easy to crush and recycle and cartons have an excellent record with facilities in place all over Europe to recover them and return them for recycling.
The print quality of cartons is also liked by consumers. With an ever increasing amount of information on packaging, cartons are best placed to provide clear and easier to read information than other packaging. This particularly appeals to the over 60 age group who wish not to have anything special done for them but would like to be able to use conventional packaging. Cartons deliver on this. They also offer excellent brand visibility which is helpful to all shoppers and also to the brand owners and retailers.
