Pro Carton

Brand recognition

Brand recognition and brand loyalty are crucial to a products success. Cartons have a high quality image, offer strong shelf impact and are highly regarded by the consumer. Innovative shapes and interesting print finishes combine to offer instant attraction and as about 75% of purchasing decisions are made in store, cartons ensure brand recognition is maximised. The warm and familiar image of cartons to consumers also helps in promoting brands. Pro Carton has recently received the results of a study into brand regognition and a surrary will be published soon. Below is a one example from this study which shows two examples of packaging and the graph below shows what percentage of respondents correctly recognised the brand at differing time periods. It can be clearly seen that the product packed in a carton was recognised much faster by more people than the product packaged in plastic.

Source: From the study "Cartons promote brands"