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A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. Folding cartons were perceived as the most sustainable packaging but there is still some confusion about the whole issue of the circular economy and what makes packaging sustainable.

Sustainability drives sales!

Sustainability generates up to 13 per cent of sales in terms of explanatory content. This is confirmed by a new study conducted by Serviceplan Corporate Reputation communication agency in conjunction with Biesalski & Company management consultancy. Pro Carton spoke with Serviceplan’s Joachim Schöpfer on the importance of packaging.

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In response to the question, “Sustainability yes, but how?!”, Martina Hörmer, Managing Director Private Labels, REWE International, gave a clear answer. At the recent joint marketing event of Pro Carton and Propak Austria in Vienna, she made it absolutely clear that the opportunities offered by cartons are by no means exhausted.

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Round Table discussion with Roland Rex (President Pro Carton) and Andreas Blaschke (President ECMA)


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Cartons Don’t Create Plastic Packaging Waste


Update on Regulatory Affairs


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Members' news stories are published here in the original language provided.

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Curtains up for WEIG-Karton – at the Global Gypsum Conference & Exhibition 2017


European paper industry shows the way in innovative solutions for energy efficiency and renewables


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Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard as widely as possible

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Operating across Europe with links in other parts of the world, Pro Carton seeks to inform the whole of the packaging supply chain of the most up to date developments in the industries

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